Mṛjā Collective aggregates India's finest slow fashion silhouettes rooted in craftsmanship. we reimagined the platform as a magazine in motion and shaped an experience where editorial meets commerce, where garments and artisans are introduced, not listed. an interface built to let stories lead and slow fashion take the front page.
we developed an editorial system across social. each post functioned as a narrative of their slow-fashion philosophy, the grid style was designed to feel cohesive yet evolving, a balance of classic rock nostalgia and modern silhouettes.
our key focus included long-form brand articulation across print and digital. from investor deck, corporate gifting proposal, to seasonal lookbooks, each spread was designed to balance storytelling and presence. they were documents of intent.
as Mṛjā works with multiple designers and labels, styling across collections often required visualising combinations that did not yet exist physically. we integrated AI as part of the creative process by generating styled looks, compositions, and short-form visuals that helped explore directions before production.
we translated the brand system into print pieces designed for spaces and pop-ups, a way for the digital narrative to exist in the physical world.
“What stands out most about Arushi is her ability to dig deep and go above and beyond to create work that feels new and nuanced, while still staying true to what we need as a brand. She consistently comes back with work that feels fresh, thoughtful, and true to our aesthetic.”