the universe has eons and you have about eighty.that makes your time the rarest material in existence.we build with it.

you can't own more time.but a moment, fully noticed,is time made solid.the more you notice,the more life you get to keep.

an old idea we kept returning to:every thing happens once.do the same thing tomorrow and you'll makesomething else entirely.that's what makes it precious.

ichigo ichie, a japanese phrase.we compressed it into one word:igochi.a studio named after the factthat nothing happens twice.

our wordmark was drawn by rino san,a calligraphy artist in japan.ink and brush.she shipped us the original.it exists exactly once,which is the entire point.

in shogi,who is the king you're protecting?it’s not the piece butthe ones who come after you.that's the other way humans hold time.we pass things down.people before us did it for us.the king sits at the centre of igochi

so this is what we do.objects, brands, film, software, archives.different disciplines, one passion.making moments you can preserve.

we began with time.we intend to leave some behind.igochi studio,designed to hold time.